About WAW

Mission: "Helping women reach their full employment and earnings potential."


Women At Work was founded in 1979 by three visionaries - Betty Ann Jansson, Marge Leighton and Barbara Burke.  The organization began by offering a resource room equipped with job listings and library books on women’s employment as well as holding seminars and workshops on career fields and career planning classes. Over the past three decades, WAW has provided job skill training, employment preparation and job search services to thousands of job seekers.

Today, the focus of WAW is to provide online career and employment resources and financial support.  The website is designed to guide women to the resources they need to obtain the employment opportunities they seek.   WAW online website will connect women to as many resources as possible, whether they are working for a corporation and seek advancement, looking for career changes, or seeking to become their own boss.

Additionally, the Women At Work Endowment Fund will provide funding to other non-profit organizations that can serve women in more challenging circumstances.


Melinda Carmichael,  President
Sr. Vice President, Investments UBS Wealth Management

Melinda Carmichael is a recognized financial services wealth management expert. Since 1983 she has served an array of clients with investment advice and wealth management strategies—successfully working through various market cycles and tumultuous markets. Clients trust her straightforward approach and thorough analysis of the array of investment opportunities available in the marketplace. 

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Uma Shrivastava, Vice President/Treasurer
Retired, Sr. Vice President Bank of America

Uma Shrivastava is an award winning entrepreneur, minority and female small business owner as well as a Financial Services Executive whose professional banking career extended over 20+ years.  Most recently, Uma served as Senior Vice President at US Trust/Bank of America Private Wealth Management.  Previously, Uma held numerous positions including assignments as Consumer Market Manager and Premier Banking Market Manager with Bank of America serving the Greater Los Angles Area.

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Vera Teller, Secretary
Ph.D. Professor, Cal State University, Dominguez Hills

Vera Teller, Ph.D. is coach, lecturer, and author whose core purpose is to educate, prepare, and motivate students through college to competitively apply for and succeed in careers post-college.

As a coach, Vera works one-on-one with high-school and college students outlining the steps to take in college to prepare for pursuing a career after graduation.

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Barbara Martinoff
Retired, Chief Mgmt. Analyst City of Los Angeles Department of Airports

Barbara Martinoff retired in 2008 as Chief Management manager working 36 years for the City of Los Angeles. She moved from Los Angeles to Pasadena and was invited to join the Women at Work Board of Directors in 2009, where she continued to follow her passion of supporting women and their families through economic and education programs by ensuring that our clients had access to the necessary resources needed to support their families.

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Marsha Rood
Principal, Urban Reinventions

Marsha Rood served as the City of Pasadena’s Development Administrator from 1982 – 2000, and was responsible for a nationally recognized program of redevelopment and economic revitalization for Downtown Pasadena. She more recently served as the Community Development Director of the City of Culver City and principal of her own company, Urban Reinventions. Ms. Rood was the recipient of the International Downtown Association’s Downtown Achievement Award, the first National Main Street Centers’ Great American Main Street Award, and the Local Government Commission’s Livable Community Award for Old Pasadena.  Ms. Rood is a Fellow of the American Institute of Certified Planners and is a graduate of Stanford University and USC.

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